Nintendo Facing 'Planning Problems' Due to Wii ShortagePosted 3:56pm Thu Dec 20, 2007 by Shiva Stella
Tags: Wii, Nintendo DS, Nintendo, interview, people, Reggie Fils-Aime
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Nintendo is reporting that it is having problems "planning for the coming months" (one can only assume they mean advertising campaigns, game development, and manufacturing) due to a crazy demand for its Wii console and DS handheld. Said Reggie Fils-Aime, president of Nintendo of America, in a recent Reuters interview: "The level of demand we are facing complicates all of our future business planning. All of that becomes a much tougher exercise until we have supply and demand curves that intersect."
Regarding certain retailers who get it in their heads to bundle the Wii with games that nobody wants yet has to buy in order to get the Wii (I hate you people), Fils-Aime commented that "Retailers have already been given feedback that we are not big fans of that. We think it masks some of the price advantage we have versus our competition and, frankly, the consumer should decide what they want."
When asked if Nintendo was in fact threatening such retailers, Fils-Aime responded, "We don't have to remind retailers of the strength we have right now. We are simply making an observation and that reinforces our point quite nicely with retailers."
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